About Me
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I am a product guy with a passion for user delight. This is a portfolio of my work as a user experience designer. I studied design at IIT Guwahati and business at the Kelley School of Business. To explore my thoughts check out my blog or get in touch with me on twitter @UrbanTurbanGuy.
For more details see my resume.

Methodology
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Creative problem solving

I view design and management as "problem solving" techniques and am passionate about the iterative "design" approach to problem solving, since:

• It recognizes ambiguity and explores multiple incomplete solutions
• Proposed solutions change with the process, as exploring them uncovers relevant issues and reduces ambiguity
• It is a forward looking qualitative approach, on occasion assisted by quantitative experiments and analysis.

The diagram on the right depicts the creative problem solving process mapped to the design and business problem solving processes.

Design Process

Here are a few artifacts from the design process I follow as a User Experience Designer:
  • Process Flows >
  • Wireframes >
  • Information Architecture >
  • Interaction Design >
  • Graphic Design >
  • Style Guide

Work
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Togetherville

A social network for kids , managed by their parents. My role in the team was of a user experience lead and product manager, wherein I:

• Iteratively redesigned the landing pages to optimize for conversion
• Improved the interactions within website to increase user engagement and daily active users
• Managed an Agile development process for multiple features on an aggressive timeline

Heart Your School

A marketing campaign for Togetherville to drive new user acquisition. My role was to:

• Plan the campaign and create the wireframes
• Manage the graphic design team
• Make iterative changes to the user interface flow based on analytics and user testing

Squadedit

Squad is a web-based collaborative code editor. As the user experience lead, I:
• Created the high level requrement
• Wireframes and use case stories

Here is a link to the Squadedit website, try it out! No login reqied.

Istay- online hotel booking engine

I worked on enhancing the user experience of a online hotel booking engine and improving visibility to the target market segments by designing customized widgets.

Here is a video link about the launch of the new design from the offical website.

Other projects

RAPID

Emirates Airways was migrating its Revenue Accounting product, RAPID*, fromD2k to Dot Net. This was a unique opportunity to redesign a product which already had a large expert user community.
Here is a link to the official RAPID website.
My role was requirement gathering, IA, and Prototyping.

Online Assistant for Investment bankers (ICICI Bank)

Gathered requirements and designed online information repository for key customers, helping in the creation of targeted financial products. This eliminated the use of multiple excel files which made it inconvenient to consolidate and analyze data.

Trade Promotion Management

Conceptualized a “Trade Promotion management” system for a Multinational FMCG corporation. The solution enabled effective creation and evaluation of trade promotions.
My role was requirement gathering, IA, Visual design and Prototyping, along with leading the HTML development team.

Online Survey Tool

Designed the online process for ordering, processing and evaluating Loss Control services from HSB-PLC, streamlining the process and reducing communication delays. The intranet Portal provides control over the whole life cycle of the process of ordering , preparing and conducting site technical surveys and filling reports.

Academic
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My Academic Projects

Work at IIT-G & various internships. (Product Design, Automobile Styling, Exibition Design, Design theory etc.)

Some sketches, renderings, models etc.

gagan

View Gaganpreet Singh's LinkedIn profileView my linkedin profile

Thanks to: huddletogether for the JS.

P.s. Drop me a mail for further details gaganpreet.singh@ gmail.com